When you think of social media, sites like Facebook and Twitter possibly come to mind instantly. That kind of market perception can't be ignored.
But how can you successfully use WhatsApp for marketing?
Like all reasonably unfamiliar frontiers, there are equal procedures of risk and reward for early adopters. Here's our marketer's guide to WhatsApp.
Allow Hub Spot's Head of Familiar Marketing, Connor Cirillo, to break it down: "WhatsApp has developed the center of gravity for billions of users around the world. It's where we message the people we maintenance about most like our friends and family", he says.
He endures by noting that, "Businesses always want to build associations and meet customers where they are. WhatsApp can develop one of the most significant marketing channels."
What is Whatsapp?
WhatsApp is a allowed mobile messaging app that allow users to interconnect with friends and family. WhatsApp is used for group messaging, calls, and hypermedia sharing, irrespective of mobile scheme type. The app also agrees for international communication between workers.
WhatsApp, the social messaging facility acquired by Facebook for $19bn in 2014, is the world's fastest-growing communication app. As on January 2015, half a billion persons around the world were systematic, active WhatsApp users. These users have distributed more than 700 million photos and 100 million videos every particular day.
In Pakistan, it's more popular than Facebook. It has already substituted SMS and fast becoming our prime mode of communication.
How to use WhatsApp:
WhatsApp has varieties for iPhone, Android, Windows phone, and the Nokia S40. There's also a web app and desktop varieties for Mac or Windows PCs, but you need to have it installed on your mobile phone first, since each WhatsApp account is tied nonstop to a single phone number.
Once you download and install the app, you need to approve your country and enter your telephone number. To establish up your profile, you can either introduce your Facebook material with a single click, or manually add an image and add a profile name (which you can change later).
WhatsApp uses the phone numbers from your phone's contact list to show you a current directory of WhatsApp users who you earlier know. Anyone who has your phone number in their phone's address book will regularly see your listing, too, without you change your privacy settings.
There are three basic ways to share messages, photos, and videos using WhatsApp.
Like other chat sequencers, you can chat directly with another user who is in your phone's contact list. You can also call or video call them, or even record extracts of audio to text to them.
After you send a message to an announcement list, it will go to anybody in the list who has your number kept in their phones' address book. They'll see the message as a normal message, comparable to the BCC (blind carbon copy) purpose in email. If they reply, it will seem as a normal, one-to-one message in your chats display, and their reply won't be sent to anybody else in that announcement list. Broadcast lists are limited to 256 connections.
Group chats tenancy you message with up to 256 people at once, sharing messages, photos, and videos. Everyone in the group chat can peal in and also see everyone else's reactions.
How can I use WhatsApp for business?
Let's look at the 5 resourceful ways to implement WhatsApp in your business.
1)Using WhatsApp For Internal Team Communication:
Whenever we tried to device any new tool for interior communication at Profit Books, we got confrontation from the workers. People are unwilling to 'learn' new things. Best thing about WhatsApp is that almost everybody uses it and it does not necessitate any training.
Another advantage is, I don't need to obviously ask the team to check WhatsApp as they are anyway addicted to it.
We have shaped groups of Sales & Development team on WhatsApp and share instant messages for which an email is not needed. It's wild and great to use.
2)Using WhatsApp For Customer Communication:
Here is a sales tip, If you do your follow-up's on WhatsApp as an alternative of direct phone calls, you will get 40% more reaction. No one raises phone calls from unknown numbers but we are more likely to return to personal messages. When we start using WhatsApp for client communication, we observed better response and appointment.
This also gives an occasion to be little informal. For example, you have sent a reference to your possible customer but haven't caught from him, what do you do? You whichever call him or send a addition mail using formal language. As an alternative of doing this, if you just send a short message on WhatsApp examining about the status, you might get a rapid response.
I've started seeing more and reduced businesses using WhatsApp to broadcast new offers or send festival wishes to their clients. At Profit Books, we use WhatsApp's calling story to talk with our international clients.
3) Using WhatsApp For Customer Support:
WhatsApp could be a great tool for client support simple because of its broader reach. Your clients would always desire to send you a message over WhatsApp rather than calling a helpdesk number or raising a coupon.
However, offering client support via WhatsApp may not be a good decision for all types of businesses. Kritika from cloud telephony company, My Worker warns that reacting to every message on WhatsApp may not be applied for companies that get hundreds of client calls every day.
4) Using WhatsApp For Marketing & Promotion:
We've recognized that WhatsApp can be a very tough marketing tool. It is a decent one-to-one platform for direct announcement with our viewers.
You can use WhatsApp to send images, audio files, short video clips of your products and text messages to users throughout the world. Unlike SMS or Email, there is less restraint on the format and distribution chances are advanced.
This doesn't mean that you should spam your clients with WhatsApp messages. Effortlessly you would use WhatsApp to connect with attainable loyal clients rather than trying to influence new users. Everyone hates messages awaiting from unknown numbers.
5) Creative Usage Of WhatsApp For Business:
People have created new businesses using WhatsApp as a platform and selected are using it to grow their business in a cost operational manner. Let's look at some creative usage of WhatsApp that influence gives you few ideas for the next task.